Learning About Media
3 Kinds of Media Persuasion
Discussion Questions:
- What kinds of media do you use the most and why?
- What kinds of media do you create?
Click Video to see a video about the purposes of media.
Notice the five categories these list for the various types of media persuasion techniques:
- Bandwagon
- Celebrity
- Emotional Appeal
- Individuality
- Expert Opinion
Which of the five categories for the various types of media persuasion techniques do each of these videos fall into below?
- USMC - America’s Marines https://www.youtube.com/watch?v=H9y-FyDaSzU
- American Express - Small Business Saturday https://www.youtube.com/watch?v=ejZUvxmtRK0
- Proactiv https://www.youtube.com/watch?v=fB2x2M5SC1Y
- Gatorade https://www.youtube.com/watch?v=b0AGiq9j_Ak
- iPhone 3G http://www.youtube.com/watch?v=P7mC5GXLl_
- Dr Pepper: http://www.youtube.com/watch?v=2ohO39ZtAnk
- Other tools advertisers use?
- Cheez It https://www.youtube.com/watch?v=yH5BPB5067w
- Doritos https://www.youtube.com/watch?v=dWdfUBajb4I