Print this chapterPrint this chapter

Learning About Media

3 Kinds of Media Persuasion

Discussion Questions:

  • What kinds of media do you use the most and why? 
  • What kinds of media do you create?

Click Video to see a video about the purposes of media.

Notice the five categories these list for the various types of media persuasion techniques:

  1. Bandwagon
  2. Celebrity
  3. Emotional Appeal
  4. Individuality
  5. Expert Opinion

Which of the five categories for the various types of media persuasion techniques do each of these videos fall into below?